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Case Studies
Real-world experience across sport, venues, capital, commercial performance and value creation. These case studies show how strategic, commercial, financial and operational thinking can support stronger sports businesses.

Building and Launching One of the UK’s Largest Padel Clubs
Padel Social House
Supporting the development and launch of a major UK padel club, from feasibility and financial modelling through to planning, procurement, operations and commercial strategy. The work demonstrates real venue development experience, not theoretical consultancy.

Developing Premium Padel Positioning and Commercial Strategy
Via Courtside
Strategic support for a high-end padel club proposition, including premium positioning, brand partnership development, F&B strategy, wellness integration and customer experience. The work helped shape a stronger commercial and lifestyle-led club model.
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Padel Procurement, Tier 2 City Growth Strategy and Market Entry
TurfXL
Supporting padel court procurement and India growth strategy, with a focus on Tier 2 city expansion, local partnerships and community-led market activation. The work connected infrastructure decisions with a realistic growth and demand creation strategy.

Scaling a Cricket Simulator Technology Platform Across EMEA and Europe
Straight Drive
Growth strategy and market expansion support for a leading cricket simulator technology platform. The work focuses on partnerships, commercial positioning and route-to-market planning across clubs, venues, academies and operators.

Strategic Financial Leadership Across Major Professional Golf Events
Parallel Media Group plc
Financial and commercial leadership experience across major PGA European Tour-sanctioned events in Asia. The work included budgeting, sponsor management, Board-level reporting, cashflow control and international event delivery.

Maximising the Commercial Performance of Wimbledon Retail Operations
IMG & The All England Lawn Tennis Club (AELTC)
Commercial and financial performance support for Wimbledon retail operations, including profitability analysis, pricing, reporting, inventory control and supplier management. The work supported stronger visibility and commercial performance across a major sports retail operation.

Leading Seven Acquisitions from Fundraising Through to Integration
RAD Group
M&A and acquisition-led growth experience across fundraising, due diligence, negotiation, completion and post-acquisition integration. The work also included recurring revenue automation, improved working capital and scalable finance infrastructure.

Speak to TSG about your next stage of growth.
Whether you are building a new sports business, scaling an existing platform, improving performance, raising capital, developing a sports asset, building commercial partnerships or preparing for exit, TSG Advisory can support you with strategic, commercial and operational clarity.
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